I've been re-reading the notes from all of the interviews I conducted with people for my book...and Im laughing about an unexpected trend.
(Quick PS - am writing a book about social archetypes and how people can use their social presence to influence what companies do).
This is kind of funny: the people we tend to interact with in social media the most are the ones we interact with the most offline situations.
For instance a couple of my interviewees talk about sharing posts on Facebook with their roommates. One said she is super tight with her mom - they talk all the time - and that she constantly exchanges messages with her mom within social.
I guess it's evidence that we are close to who we are close to, and the platform for communications doesn't really change that.
I guess that makes sense since we as humans tend to use social media as a way to connect. We want to connect with people who have a connection with, not just a bunch of strangers. That's certainly not true across the board nor for everyone, but yeah, I bet it's probably the majority. Interesting finding!
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